WYFF TV Greenville SC
Reaches 829,354 People per Month
WYFF (channel 4) is a television station in Greenville, South Carolina, United States, serving Upstate South Carolina and Western North Carolina as an affiliate of NBC. Owned by Hearst Television, the station maintains studios on Rutherford Street (west of US 276) in northwest Greenville, and its transmitter is located near Caesars Head State Park in northwestern Greenville County.
Channel 4 went on the air as WFBC-TV on December 31, 1953. It was formed from a three-way merger of applicants for the channel, most notably two Greenville radio stations: WMRC, which left the air as a result, and WFBC, owned by The Greenville News and The Greenville Piedmont newspapers. This ownership group, which became Multimedia, Inc. in 1968, led the station to number one in the market.
Under pressure to divest itself of the cross-ownership of the News and Piedmont, Multimedia traded WFBC-TV to the Pulitzer Publishing Company in 1983, and the call letters were changed to WYFF. Under Pulitzer and Hearst ownership, WYFF has typically remained the leader in the fragmented multi-city Greenville–Spartanburg–Asheville market.
Bionic ID: 308516
Advertising Options
Below are WYFF TV Greenville SC advertising placement options to consider in your media planning and media buying.
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Audience Advertising
- TARGET AUDIENCE
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E-Newsletter Advertising
- E-Newsletter
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Mobile Display Advertising
- 300x50 - Mobile Banner - 300x50
- 320x50 - Wide Mobile Banner - 320x50
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Native Advertising
- Native Advertising
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Other Advertising
- News
- Sponsorship
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Social Advertising
- Facebook post
- Twitter post
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Television Advertising
- Television
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Video Advertising
- Mid-Roll Video
- Pre-Roll Video
- Youtube post
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Online Display Advertising
- 160x600 - Wide Skyscraper - 160x600
- 300x250 - Medium Rectangle - 300x250
- 300x600 - Half Page - 300x600
- 500x300 - Floating - 500x300
- 728x90 - Leaderboard - 728x90
- 970x250 - Billboard
- Job post
Learn More
To learn more about the WYFF TV Greenville SC program, submit a request for information. Your request will be sent immediately to the Hearst Television, Inc. ad sales team.
Place an Order
To place an order, contact WYFF TV Greenville SC or order electronically through Bionic Media Buying Software using ID 308516.