What To Expect

What to Expect is the world’s best-known, most trusted pregnancy and parenting brand.The What to Expect brand mission drives everything we do, and it's as simple as it is powerful: “Support happy, healthy pregnancies and happy, healthy babies."

What to Expect is part of Everyday Health Group Pregnancy & Parenting. Our brands reach 91% of first-time expecting moms, and more than 85% of all expecting parents in the U.S. Our mission is to deliver guidance, recommendations, and resources to new and expecting parents and business results for brands. What to Expect's app and website are produced by What to Expect's founder, Heidi Murkoff, alongside a team of award-winning journalists, editors, physicians and other pregnancy and parenting health experts. Our team is committed to high standards of objectivity, accuracy and relevancy in coverage, and adheres to the quality standards set forth by the Trust Project.