Motor Trend

A media brand of MotorTrend Group, MotorTrend was founded in 1949 and is internationally recognized as one of the leading brands in the automotive category. The MotorTrend brand is composed primarily of Discovery’s MotorTrend Network; the award-winning website MotorTrend.com and MotorTrend App subscription video on-demand service, and MotorTrend magazine. MotorTrend’s mantra is to embrace, entertain, and empower the motoring world.

Taken together, the MotorTrend Group is the largest automotive media company in the world, incorporating a direct-to-consumer network, an extensive automotive digital operation, a massive social media presence, and a live event portfolio—all driven by industry-leading brands including MotorTrend, HOT ROD, and Roadkill. With a monthly audience of 26 million across web, TV, and print, and 110 million social followers (culminating in roughly 1.3 billion monthly impressions across all platforms), the group encompasses television’s No. 1 network for automotive superfans, a leading automotive YouTube Channel, and the MotorTrend App—our auto-dedicated subscription video-on-demand service.

MotorTrend magazine first appeared in September 1949, issued by Petersen Publishing Company in Los Angeles and bearing the tagline “The Magazine for a Motoring World.” MotorTrend has since become renowned for its MotorTrend Car of the Year, SUV of the Year, Truck of the Year, Person of the Year, and Best Driver’s Car awards programs. It also has an extensive Buyer’s Guide shopping portal headlined by our MotorTrend Ultimate Car Rankings—our sophisticated car-ratings system designed to help you find a new car in a way only MotorTrend can.