KSHB TV Kansas City MO
Reaches 525,000 People per Month
KSHB-TV (channel 41) is a television station in Kansas City, Missouri, United States, affiliated with NBC. It is owned by the E. W. Scripps Company alongside Lawrence, Kansas–licensed independent station KMCI-TV (channel 38).
The two stations share studios on Oak Street in southern Kansas City, Missouri; KSHB-TV's transmitter is located at the Blue River Greenway in the city's Hillcrest section.
Channel 41 in Kansas City began broadcasting after years of delays as KBMA-TV on September 28, 1970.
Owned by and named for the Business Men's Assurance Company, it was the second independent station for Kansas City to sign on the air within twelve months.
However, it outlasted competitor KCIT-TV thanks to its superior financial backing and was the primary independent in the market in the 1970s and 1980s, airing syndicated reruns, movies, and local sports with occasional forays into local news programming. Scripps acquired majority control of the station in 1977 and renamed the station KSHB-TV four years later upon its relocation into its present studio facilities.
It joined the Fox network at its inception in 1986 and debuted its first full-length news program in 1993.
An affiliation switch in 1994 converted KSHB-TV into the market's NBC affiliate as WDAF-TV (channel 4) became the new Fox affiliate. The station quadrupled its news staff, expanded its facilities, and modified its news format as a result of the change. However, it took years for the station to have much traction in the local news ratings, and it experienced turnover in personnel, management, and strategy.
Categories: Arts & Entertainment, Food & Drink, News, Personal Finance, Sports, Travel
Bionic ID: 312239 | Vendor Code: KSHB
Advertising Options
Below are KSHB TV Kansas City MO advertising placement options to consider in your media planning and media buying.
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E-Newsletter Advertising
- E-Newsletter
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Newspaper Advertising
- 1/2 page - 1/2 page
- 1/3 page - 1/3 page
- 1/4 page - 1/4 page
- 1/6 page - 1/6 page
- Full page - Full page
- Half page - Half page
- PCI (Per Column Inch)
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Podcast Advertising
- Podcast
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Social Advertising
- Facebook post
- Instagram post
- Twitter post
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Online Display Advertising
- 160x600 - LH Rail Big Box - 160x600 - $ 8.00 CPM
- 160x600 - Skyscrapper - 160x600 - $ 8.00 CPM
- 300x250 - :10 or :15 Pre-Roll Video with Companion Ad - 300x250 - $ 27.00 CPM
- 300x250 - Medium Rectangle - 300x250 - $ 15.00 CPM
- 300x250 - RH Rail Big Box - 300x250 - $ 15.00 CPM
- 300x250 - Weather Targeted Ad - 300x250 - $ 16.00 CPM
- 300x600 - Home Page Half Page - 300x600 - $ 28.00 CPM
- 500x500 - Home Page Floating Ad - 500x500 - $ 475.00 /day
- 728x90 - Footer Leaderboard - 728x90 - $ 6.00 CPM
- 728x90 - Masthead Leaderboard - 728x90 - $ 15.00 CPM
- 728x90 - ROS (Both Positions) Leaderboard - 728x90 - $ 12.00 CPM
- 728x90 - Weather Targeted Ad - 728x90 - $ 16.00 CPM
- 88x31 - Microbutton - 88x31
- 970x250 - Billboard - 970x250
- Fixed Home Page Big Box - $ 375.00 /day
- Home Page Hoover Ad - $ 475.00 /day
- Home Page Pencil Pushdown - $ 475.00 /day
- Liquidus Leaderboard - $ 20.00 CPM
- Weather Page Pencil Pushdown - $ 350.00 /day
Learn More
To learn more about the KSHB TV Kansas City MO program, submit a request for information. Your request will be sent immediately to the E.W. Scripps Company ad sales team.
Place an Order
To place an order, contact KSHB TV Kansas City MO or order electronically through Bionic Media Buying Software using ID 312239.