WBBH TV Fort Myers FL

WBBH-TV (channel 20, cable channel 2), branded as Gulf Coast NBC, is a television station licensed to Fort Myers, Florida, United States, serving as the NBC affiliate for Southwest Florida.

It is owned by Hearst Television, which provides certain services to Naples-licensed ABC affiliate WZVN-TV (channel 26) under a local marketing agreement (LMA) with Montclair Communications. The two stations share studio facilities on Central Avenue in Fort Myers; WBBH-TV's transmitter is located along SR 31 in unincorporated southeastern Charlotte County.

WBBH-TV went on the air in December 1968 as the second station in Fort Myers; it has been an NBC affiliate since its first day on air. Waterman Broadcasting owned WBBH from 1979 to 2023; WBBH took over most of the operations of what is now WZVN-TV in 1994. The two stations have separate newscasts with separate anchors, though they share reporters, news resources, and—as of 2025—a common news brand.

Along with other major television stations in the market, WBBH identifies itself on-air using its cable designation (NBC 2) rather than its over-the-air channel position. The unusual practice stems in part from the area's exceptionally high cable penetration rate that is one of the highest in the United States.