American Cowboy
Reaches 25,000 People per Month
A cowboy is an animal herder who tends cattle on ranches in North America, traditionally on horseback, and often performs a multitude of other ranch-related tasks. The historic American cowboy of the late 19th century arose from the vaquero traditions of northern Mexico and became a figure of special significance and legend. A subtype, called a wrangler, specifically tends the horses used to work cattle.
In addition to ranch work, some cowboys work for or participate in rodeos. Cowgirls, first defined as such in the late 19th century, had a less-well documented historical role, but in the modern world have established the ability to work at virtually identical tasks and obtained considerable respect for their achievements.
There are also cattle handlers in many other parts of the world, particularly South America and Australia, who perform work similar to the cowboy in their respective nations. The cowboy has deep historic roots tracing back to Spain and the earliest European settlers of the Americas.
Over the centuries, differences in terrain, climate and the influence of cattle-handling traditions from multiple cultures created several distinct styles of equipment, clothing and animal handling. As the ever-practical cowboy adapted to the modern world, the cowboy's equipment and techniques also adapted to some degree, though many classic traditions are still preserved today.
Categories: Arts & Entertainment, Fashion, Horses, Large Animals, Pets, Rodeo, Shopping, Sports, Style & Fashion, Travel
Bionic ID: 318808
Advertising Options
Below are American Cowboy advertising placement options to consider in your media planning and media buying.
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E-Newsletter Advertising
- 160x600 - eNewsletter Wide Skyscraper - 160x600
- 728x90 - eNewsletter Leaderboard - 728x90
- American Cowboy Monthly Newsletter Banners Middle: 300x250 - $ - 300x250 - $ 250.00 Each
- American Cowboy Monthly Newsletter Banners: Top 300x250 - 300x250 - $ 350.00 Each
- American Cowboy Monthly Newsletter Bottom 160x600 - 160x600 - $ 150.00 Each
- E-Newsletter
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Magazine Advertising
- 1/2 Page - 1/2 Page - $ 3,910.00 Each
- 1/3 Page - 1/3 Page - $ 3,350.00 Each
- 1/4 Page - 1/4 Page - $ 2,415.00 Each
- 1/6 Page - 1/6 Page - $ 1,745.00 Each
- 16.25" x 11.125" - Spread - Spread
- 16.25" x 5.5" - 1/2 Spread - 1/2 Spread
- 2.25" x 4.75" - 1/6 page - Vertical - 1/6 page - Vertical
- 2.25" x 9.75" 1/3 page - Vertical - 1/3 page - Vertical
- 2/3 Page - 2/3 Page - $ 4,750.00 Each
- 2nd Cover - 2nd Cover - $ 6,835.00 Each
- 3.375" x 4.75" - 1/4 page - Vertical - Quarter page - Vertical
- 3.375" x 9.75" - 1/2 page - Vertical - 1/2 page - Vertical
- 3rd Cover - 3rd Cover - $ 6,835.00 Each
- 4.75" x 4.75" - 1/3 Page - Square - 1/3 page - Square
- 4.75" x 9.75" - 2/3 page - Vertical - 2/3 page - Vertical
- 4th Cover - 4th Cover - $ 7,455.00 Each
- 7.25" x 4.75" - 1/2 page - Horizontal - 1/2 page - Horizontal
- 8.25" x 11.125" - Full Page - Full page
- Full Page - Full Page - $ 6,215.00 Each
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Other Advertising
- Site Sponsorship - $ 500.00 Flat
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Social Advertising
- Facebook Post
- Instagram Post
- Pinterest Post
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Video Advertising
- Sponsorship with video - $ 1,750.00 CPV
- Youtube Post
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Online Display Advertising
- 160x600 - Wide Skyscraper - 160x600
- 300x250 - Medium Rectangle - 300x250
- 300x600 - Half Page - 300x600
- 640x480 - Interstitial - 640x480
- 728x90 - Leaderboard - 728x90
- Home Page Takeover - $ 750.00 CPM
Learn More
To learn more about the American Cowboy program, submit a request for information. Your request will be sent immediately to the Equine Network ad sales team.
Place an Order
To place an order, contact American Cowboy or order electronically through Bionic Media Buying Software using ID 318808.