MTV UK
MTV is a British pay television channel focusing on reality TV and music programming operated by Paramount Networks UK & Australia.
The channel launched as part of MTV Networks Europe localisation strategy in 1997. MTV UK (previously MTV UK & Ireland; MTV One) was launched on 1 July 1997. The channel was set up to provide audiences with local artists and more relevant music content. Prior to the localisation of MTV in Europe, the region was served by MTV Europe which was launched on 1 August 1987. Since February 2011 MTV has been solely an entertainment channel.
The channel is in over 10 million homes in the UK and Ireland.
Categories: Arts & Entertainment, Celebrity Fan/Gossip, Contests & Freebies, Hobbies & Interests, Movies, Music, News, Shopping, Technology & Computing, Television, Video & Computer Games
Bionic ID: 319328
Advertising Options
Below are MTV UK advertising placement options to consider in your media planning and media buying.
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Audience Advertising
- Audiences
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Audio Advertising
- Audio
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CTV/OTT Advertising
- CTV (VOD only)
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E-Newsletter Advertising
- E-Newsletter
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Mobile Display Advertising
- Standard Mobile Banner
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Other Advertising
- AdSELECTOR
- Brand Billboard SPONSORSHIPS
- BrandBoost BrandPOP
- BRANDBOOST IMPACT CARD
- BrandBoost The Frame
- Canvas Gallery
- contextual ads
- data collaboration
- Expander IMAGE
- Integrated Billboard SPONSORSHIPS
- Interactive Overlay
- News
- own the moment
- paramount personas
- pause Lite
- pause to shop
- Playing Now SPONSORSHIPS
- Playout SPONSORSHIPS
- Premium Pause
- Program ID SPONSORSHIPS
- SmartSnap
- SPONSORSHIPS
- Throw SPONSORSHIPS
- Trivia SPONSORSHIPS
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Social Advertising
- LinkedIn post
- Twitter Post
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Television Advertising
- Alcohol Advertising
- Countdown
- peach
- peach dispatch form
- Tobacco Advertising
- traffic / sales guidelines
- xr
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Video Advertising
- 3rd Party Vast Specifications
- Dynamic Video
- Expander Video
- Hosted Video In-Stream
- social and vertical video
- Video
- YouTube Video
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Online Display Advertising
- 10 Play Skins
- Job Post
- Standard Desktop Display
Learn More
To learn more about the MTV UK program, submit a request for information. Your request will be sent immediately to the Paramount Australia & New Zealand ad sales team.
Place an Order
To place an order, contact MTV UK or order electronically through Bionic Media Buying Software using ID 319328.