Advertise With Us

The Voice UK

THE VOICE, founded in 1982, is the only British national black newspaper operating in the United Kingdom. It is owned by GV Media Group Limited, and is aimed at the British African-Caribbean community. The paper is based in London and is published monthly.

The Voice was founded in 1982 by Val McCalla, who, while working on a London local paper called the East End News in 1981, led a group of businessmen and journalists in a new and uncertain endeavour – the creation of a weekly newspaper to cater for the interests of British-born black people.

Until then the black press in Britain had always addressed a generation of immigrants, relaying news from their countries of origin in the Caribbean and Africa. Publications were named accordingly, with titles such as the West Indian Gazette, West Indian World, The Caribbean Times and West Africa. According to Beulah Ainley, who worked with McCalla on the East End News, “nobody thought the Voice would work”, however, as The Independent has noted: “The previous summer, Brixton had rioted, and black enterprises of all kinds were now being encouraged in the hope of preventing a repetition.

London’s councils, in particular, were keen to advertise for black staff, and even keener to do so in a black newspaper. McCalla also had a business partner, Alex Pascall, with BBC connections; soon the Corporation was advertising too.”

The Voice got off the ground with a £62,000 loan from Barclays Bank. At a time when black businesses found it particularly hard to get backing from banks, The Voice was helped by two factors.

One was Barclays’ desire to show support for black causes, to counteract the adverse publicity attracted by their investments in South Africa. The other was the existence of the Loan Guarantee Scheme, set up by the Conservative government as part of Margaret Thatcher’s policy of aiding and encouraging the growth of small businesses in Britain. Under the Loan Guarantee Scheme the Government secured 80% of the loan, thereby reducing the risk taken by the bank. As it turned out the loan was fully paid off within five years.

Categories: International News, News

Bionic ID: 329297

Advertising Options

Below are The Voice UK advertising placement options to consider in your media planning and media buying.

  • E-Newsletter Advertising

    • E-Newsletter
  • Newspaper Advertising

    • 1/2 page - 1/2 page
    • 1/3 Page - 1/3 Page
    • 1/4 Page - 1/4 Page
    • 1/6 Page - 1/6 Page
    • Full Page - Full Page
    • Half page - Half page
    • Per Column Inch - Per Column Inch
  • Podcast Advertising

    • Podcast Spot
  • Social Advertising

    • Facebook post
    • Instagram Post
    • Twitter Post
  • Video Advertising

    • YouTube Post
  • Online Display Advertising

    • 300x250 - Medium Rectangle
    • 468x60 - Top Banner - 468x60 - $ 574.24 /week
    • 728x90 - Leaderboard
    • 979x520 - Banner

Learn More

To learn more about the The Voice UK program, submit a request for information. Your request will be sent immediately to the The Gleaner Company Limited ad sales team.

Place an Order

To place an order, contact The Voice UK or order electronically through Bionic Media Buying Software using ID 329297.

© Copyright 2013-2022 NextMark, Inc. d/b/a Bionic Advertising Systems. All Rights Reserved. Terms of Use.