Flipboard - Mobile App (Content Discovery Platform)
Reaches 8,000,000 People per Month
Flipboard for Brands - https://about.flipboard.com/for-brands/
About Flipboard - https://about.flipboard.com/
The FIRST and ONLY Social Magazine. Where enthusiasts like you discover and share stories to connect in more meaningful ways. Flip through the best stories on thousands of topics, all curated by trusted sources and experts voices. From global news to industry insights and local happenings, it’s your source for the stories that matter. Personalize your Flipboard around the things you care about. Select the topics and Magazines that interest you and tap the follow button. You’ll get fresh updates in your “For You” feed all day long.
Flipboard Mobile App is available on iOS and Android with a pretty even split. (see links below)
Targeting:
- Brands can target by 1P Interest Data with over 200 established Interest Groups. This allows brand to reach a relevant and engaged audience.
- Brands can also Target to Publisher Domains, top publishers in 10-15 different categories (e.g. - Finance/Business, Entertainment, Gaming, Food/Wine, Travel, etc.).
- Additional 3P Targeting can be applied to reach - Age, GEO, HHI, Purchase Behavior, Professional Titles or other requests.
Ad Units / Unique and Impactful:
- Ad Units on Flipboard's Mobile Appare 100% Share of Mobile Screen and provide brand a very impactful unit that gets seen and has strong engagement / CTR.
- Top performing units for CTR/Engagement include: Native and Full Screen Ads
- Video options available with Native, Full Screen Ads and Pre-Roll/In-Feed
Other Media / Sponsorships:
- Editorial Sponsorships are customized to the brand's target audience or relevant to their initiative. Content comes from leading premium publishers. (min spend for Editorial Sponsorships is $50K)
- Email Newsletter Sponsorships focused on 10+ Themes. Sponsorships offer brand Native placements with 100% SOV per email send. Subscribers per email newsletter range from 500K - 3.5M and emails go out daily (e.g. 10 For Today) or on specific days of the week (Themed NLs).
- Both offer brands the ability to amplify their content via class-leading Native placements.
For the best user experience, download the Flipboard Mobile App.
Categories: Arts & Entertainment, Automotive, Books & Literature, Business, Fine Art, Food & Drink, Health & Fitness, Hobbies & Interests, Home & Garden, Law, Gov't & Politics, News, Science, Sports, Technology & Computing, Travel
Bionic ID: 382066
Advertising Options
Below are Flipboard - Mobile App (Content Discovery Platform) advertising placement options to consider in your media planning and media buying.
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E-Newsletter Advertising
- Sponsored Email Newsletters (11 Themes) - Native - 2,500,000 Reach - $ 2,500.00 Flat
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Mobile Display Advertising
- Editorial Collection w/AV Adjacent Full Screen Ad - Native + Display - 8,000,000 Reach - $ 25.00 CPM
- Full Screen Ad (aka - Interstitial) - Interstitial / Display - 8,000,000 Reach - $ 12.00 CPM
- Full Screen Video (aka - Video Interstitial) - Interstitial / Vertical Video - 8,000,000 Reach - $ 14.00 CPM
- Promoted Collection - Native (3-story) / Standalone - Native / 3-Story - 8,000,000 Reach - $ 15.00 CPM
- Promoted Content (or) Product Product - Native - Native - 8,000,000 Reach - $ 10.00 CPM
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Other Advertising
- AV Brand Study - 8,000,000 Reach - $ 10,000.00 Value Add
- AV Foot Traffic Measurement - 8,000,000 Reach - $ 5,000.00 Value Add
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Video Advertising
- Premium Video Package: In-Feed & Pre-Roll - Video - 8,000,000 Reach - $ 0.03 CPV
- Premium Video: In-Feed - Video - 8,000,000 Reach - $ 25.00 CPM
- Premium Video: Pre-Roll - Video - 8,000,000 Reach - $ 25.00 CPM
Learn More
To learn more about the Flipboard - Mobile App (Content Discovery Platform) program, submit a request for information. Your request will be sent immediately to the Flipboard ad sales team.
Place an Order
To place an order, contact Flipboard - Mobile App (Content Discovery Platform) or order electronically through Bionic Media Buying Software using ID 382066.