SHOT Business

SHOT Business is the modern magazine of the shooting sports industry—designed to equip retailers, manufacturers and sales representatives with expert “real time” information that will help them run better, more profitable businesses. SHOT Business understands the challenges that face the independent retailer. In every issue our experienced staff writers deliver information that can improve bottom-line performance. We talk to successful retailers and industry experts, who offer tips on how to create effective promotions, manage inventory and staff, work with distributors, deal with day-to-day business issues and create a positive image for the shooting sports in their communities. And that’s not all. We cover legislative and regulatory issues in our News Briefs section. The latest sales trends are highlighted via our What’s Selling Where column, a region-by-region analysis of the retail market. And every issue features exclusive coverage of the NSSF, the leading shooting sports industry trade group. In an age when the shooting sports retailer faces new challenges to his livelihood nearly every day, SHOT Business offers vital information on products that sell, legal issues, financial matters, security, human resources and the latest in retail technology. The business of SHOT Business is to keep your business on target. The business of SHOT Business is to keep your business right on target. In February 2008, SHOT Business launched its online presence with SHOTBusiness.com. Geared to those industry professionals who are increasingly relying on the Internet for timely information, SHOTBusiness.com offers the latest news from the shooting sports industry along with great service, informational columns and new equipment. OTBusiness.com is also the online home of SHOT Daily, which is distributed each day at the annual Shooting, Hunting and Outdoor Trade Show. Subscriptions are free for qualified participants in the shooting sports industry. Subscriptions are available at an annual price of $25.00 for those not involved in the industry.