BBC Capital
Launched on 6 June 2013, BBC Capital is an exciting new feature site on bbc.com focusing on personal finance, career development and leadership. BBC Capital aims to be a trusted source for business leaders and will enable advertisers to engage further with bbc.com's existing News and Travel audiences who are culturally-savvy, opinion-formers in managerial positions. In a recent survey, bbc.com users told us that 54% of them are hungry for inspiration, insight and analysis on personal investment, navigating career politics and how to be a great leader. Retaining the authoritative journalistic voice of bbc.com's Business coverage, BBC Capital uses multimedia to focus on six key topics:
* Wealth Management
* Perosnal Lifecycle
* Leadership
* Women in Business
* Risk Management
* Good Business
For each topic, there will be video profiles, fetauers, reader Q&A, video interviews, regular topical columns and book reviews.
Categories: Business, Personal Finance, Travel
Bionic ID: 397957
Advertising Options
Below are BBC Capital advertising placement options to consider in your media planning and media buying.
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Video Advertising
- 512x288+300x60/300x250 - ROS Video Pre-Roll - 512x288+300x60/300x250 - $ 90.00 CPM
- 512x288+300x60/300x250 - Section/Column Video Pre-Roll - 512x288+300x60/300x250 - $ 110.00 CPM
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Online Display Advertising
- 1x1 - Section/Column Wallpaper - 1x1 - $ 120.00 CPM
- 300x250 - ROS Medium Rectangle - 300x250 - $ 85.00 CPM
- 300x250 - Section/Column Medium Rectangle - 300x250 - $ 100.00 CPM
- 300x50 - ROS Leaderboard - 300x50 - $ 60.00 CPM
- 300x50 - Section/Column Leaderboard - 300x50 - $ 70.00 CPM
- 300x600 - ROS Half Page - 300x600 - $ 110.00 CPM
- 300x600 - Section/Column Half Page - 300x600 - $ 130.00 CPM
- 728x90 - ROS Leaderboard - 728x90 - $ 60.00 CPM
- 728x90 - Section/Column Leaderboard - 728x90 - $ 70.00 CPM
- 940x230 - Section/Column Cascade (x3) - 940x230 - $ 150.00 CPM
- 970x250 - Section/Column Billboard - 970x250 - $ 120.00 CPM
- 970x66 to 970x418 - Section/Column OPA Pushdown - 970x66 to 970x418 - $ 110.00 CPM
- 970x90 - ROS Super Leaderboard - 970x90 - $ 60.00 CPM
- 970x90 - Section/Column Super Leaderboard - 970x90 - $ 70.00 CPM
- Section/Column Interstitial - $ 150.00 CPM
Learn More
To learn more about the BBC Capital program, submit a request for information. Your request will be sent immediately to the BBC Studios ad sales team.
Place an Order
To place an order, contact BBC Capital or order electronically through Bionic Media Buying Software using ID 397957.