Magic 106.3

Features the best-testing pop music hits of the 70s, 80s, 90s and today. Perceptual and music research conducted by Entercom led us to the conclusion that WSPA FM listeners wanted a more up-tempo and contemporary music mix. We've delivered. WSPA is a foreground A/C station, with outgoing personalities and exciting promotions. WSPA continues to expend several resources advertising our product...and we will continue to do so in the future. WSPA is the leading listen at work station with W21-54. Magic 98.9 is the Upstate's at work music station, starting the work day everyday with the best personalities. Magic 98.9 is the most listened to radio station with W21-54. Financially secure consumers in their peak earning and spending years, heading traditional families; 44% with children under 18 years.