97.9 FM KBFB Dallas/Fort Worth TX

KBFB (97.9 FM) is a commercial radio station with an urban-leaning rhythmic contemporary radio format, known as "97.9 The Beat." It is licensed to Dallas, Texas and serves the Dallas-Fort Worth Metroplex. KBFB is owned by Urban One. The studios and offices, along with sister station KZMJ, are in the Galleria Area in North Dallas.

Advertising with thebeatdfw.com & Radio One is the most effective way to reach the urban Dallas Metro market. That’s not marketing speak, it’s a fact. This website is brought to you by KBFB –The Beat DFW and Interactive One. We have merged the power of the Internet and Radio to bring to you, our loyal listeners, new and fun ways to interact with Old School 94.5, our on-air personalities, advertisers, news and more. Take the time to surf our site and see what’s going on today in and around The Beat DFW. We keep the content fresh for you – with updates every hour, 24 hours a day, 7 days a week – to provide you something new every time you visit. Don’t miss our special features, such as our staff  web pages, on-air programming, station and local events, contests, news, weather, and money-saving coupons from businesses in our community. Radio One, Inc, is an urban-oriented, multi-media company that primary target is African-American consumers.  We currently own and/or operate 55 broadcast stations in 16 urban markets in the United States.