Lethbridge Herald AB
Reaches 97,026 People per Month
Alberta had sported its status as a Canadian province for just over two months when the Lethbridge Herald first appeared. It was autumn 1905 and Lethbridge was a mining town of about 3,000 people already being served by the Lethbridge News, which had just begun daily publication after 20 years as a weekly paper. Two Cranbrook men, Fred E.Simpson and A.S. Bennett, introduced the Lethbridge Weekly Herald, which published its first issue Nov. 8, 1905.  Its first home was in a building that used to house a Chinese laundry on what is now 5 Street South. An editorial in the first issue carried a proclamation that remains a part of The Herald’s editorial page: “As long as there is paste in its pot or lead in its pencil, The Herald will bow to no one and endeavor to do justice to all. It will spare no effort to obtain legitimate news from whatever source it might come.”Â
The debut issue also featured a story about a CPR survey being carried out with an eye toward the building of a new railway bridge spanning the river valley. Today the High Level Bridge is a nationally recognized historic structure. Shortly before The Herald’s birth, a young newspaperman from Ontario arrived in Lethbridge on a bleak, blustery October day. William Asbury Buchanan visited Calgary, where he made an unsuccessful attempt to purchase an interest in a newspaper called the Albertan.  He also failed in a bid to land a job with the Edmonton Bulletin. He returned to Lethbridge, which had not provided Buchanan with a favourable first impression, with a chinook kicking up dust and debris.
Categories: Arts & Entertainment, Books & Literature, Business, Local News, National News, News, Sports
Bionic ID: 410223
Advertising Options
Below are Lethbridge Herald AB advertising placement options to consider in your media planning and media buying.
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E-Newsletter Advertising
- E-Newsletter
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Mobile Display Advertising
- Mobile Ads
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Newspaper Advertising
- 1/2 Page
- 1/3 Page
- 1/4 Page
- 1/6 Page
- Full Page
- PCI – Per Column Inch
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Other Advertising
- News
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Search Advertising
- Search Engine Marketing (SEM)
- Search Engine Optimization
- Targeting
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Social Advertising
- Facebook post
- Twitter post
- YouTube Post
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Online Display Advertising
- 1500x800 - Homepage Above the Fold Interstitial - 1500x800
- 1500x800 - Pages & Categories Above the Fold Interstitial - 1500x800
- 1500x800 Interstitial - 1500x800
- 300x100 - Homepage Below the Fold 3:1 Rectangle - 300x100
- 300x100 - Pages & Categories Below the Fold 3: 1 Rectangle - 300x100
- 300x100 Rectangle - 300x100
- 300x250 - Homepage Above the Fold Medium Rectangle - 300x250
- 300x250 - Homepage Below the Fold - 300x250
- 300x250 - Medium Rectangle
- 300x250 - Pages & Categories Above the Fold Medium Rectangle - 300x250
- 300x250 Big Box - 300x250
- 300x600 - Half Page
- 728x90 - Homepage Above the Fold Leaderboard - 728x90
- 728x90 - Homepage Above the Fold Sticky Leaderboard - 728x90
- 728x90 - Pages & Categories Above the Fold Leaderboard - 728x90
- 728x90 Leaderboard - 728x90
- 728x90 Sticky Leaderboard - 728x90
- 970x90 - Homepage Below the Fold Long Leaderboard - 970x90
- 970x90 Long Leaderboard - 970x90
Learn More
To learn more about the Lethbridge Herald AB program, submit a request for information. Your request will be sent immediately to the Alberta Newspaper Group LP ad sales team.
Place an Order
To place an order, contact Lethbridge Herald AB or order electronically through Bionic Media Buying Software using ID 410223.