Primera Hora Guaynabo PR

For more than two decades, Primera Hora has broken the mold of traditional journalism on the island, bringing its presence to the forefront from a perspective very close to local audiences. In Primera Hora, the news is communicated in colloquial language and in a colorful manner—it was the first newspaper in Puerto Rico to use four colors beyond the front page.

Published since 1997, Primera Hora has been offering news with a local perspective, grounded in the community, for over 25 years. From the beginning, the newspaper's style resonated with consumers who, until then, relied on other means of information—radio or television. In 2017, Primera Hora changed its business model to become a free newspaper with strategic distribution throughout the island, including traffic lights, medical offices, and establishments.

The free newspaper seeks to inform, educate, and entertain in a responsible, concise, and straightforward manner, serving the Puerto Rican people . Primera Hora's stories are shorter and focus on the towns and communities of Puerto Rico without losing their relevance or commitment to the country. It stands out for its variety of news content and its strong connection to the people and the community. Its columnists include media personalities considered influencers due to their large social media following.