Optometric Management

Optometric Management (OM) is the leading practice management resource for optometry and celebrates 50 years of publication in 2014. OM is recognized as the must-read publication for optometrists who seek to improve their practice through better patient care and practice management skills. Each issue delivers articles with a “how-to” approach on a variety of topics, from patient management skills to improving the medical economics of running the practice. With expert insights and profit-boosting strategies, OM is optometry’s most popular guide to practice management. The print magazine is at the core of a marketing solution that offers PentaVision’s largest website, www.optometricmanagement.com, the influential newsletters Management Tip of the Week and Ocular Surface News, and the publication that “bridges the gap between optometry's classroom and exam room,” New OD.