Variety
Recognized and respected throughout the world as the definitive voice of the entertainment industry, Variety has been the premier source of entertainment news for over a century. Since 1905, the most influential leaders and decision makers in entertainment have turned to Variety for timely, credible and straightforward news, analysis and perspective — taking our readers behind the cameras, curtains and screens of film, television, theatre and digital media with our unique, award-winning combination of breaking news reporting, insightful deep dive think pieces and engaging, must-read feature spotlights.
Variety’s commitment to our community- covering its successes and failures in equal measure- is unparalleled both domestically, in our US entertainment capitals, and abroad, across the rapidly changing international entertainment landscape.
In April 2020, Variety launched Variety Intelligence Platform (VIP+), a brand extension and digital-subscription supplement that takes the core readership beyond the headlines with a deep-dive mix of analysis and charts on the industry issues that matter most.
Categories: Arts & Entertainment, Celebrity Fan/Gossip, Humor, Movies, Music, Television
Bionic ID: 425721
Advertising Options
Below are Variety advertising placement options to consider in your media planning and media buying.
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E-Newsletter Advertising
- E-Newsletter
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Magazine Advertising
- 1/2 Page - Horizontal - 1/2 Page
- 1/3 Page - 1/3 Page
- 1/4 Page - 1/4 Page
- 1/6 Page - 1/6 Page
- 2/5 VERTICAL
- 3/8 SQUARE
- Full Page - Full Page
- HALF PAGE SPREAD
- LOWER THIRD
- SPREAD
- WEEKLY FRONT COVER
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Mobile Display Advertising
- 300x250 - MOBILE TAKEOVER
- 320x400 - MOBILE TAKEOVER
- 320x50 - MOBILE TAKEOVER
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Other Advertising
- Event
- News
- Sponsorships
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Podcast Advertising
- Podcast Spot
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Social Advertising
- Facebook Post
- Instagram Post
- LinkedIn Post
- Twitter Post
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Television Advertising
- Television
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Video Advertising
- Video
- YouTube Post
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Online Display Advertising
- 1160x250 - ARTICLE PAGE TAKEOVER
- 130x700 (L&R) - Skins ARTICLE PAGE TAKEOVER
- 130x700 (L&R) - Skins HOMEPAGE TAKEOVER
- 160x250 - HOMEPAGE TAKEOVER
- 300x250 - ARTICLE PAGE TAKEOVER
- 300x250 - Medium Rectangle - 300x250
- 300x600 - ARTICLE PAGE TAKEOVER
- 300x600 - Half Page - 300x600
- 370x850 (L&R) - Skins ARTICLE PAGE TAKEOVER
- 370x850 (L&R) - Skins HOMEPAGE TAKEOVER
- 700x1200 (L&R) - HOMEPAGE TAKEOVER
- 700x1200 (L&R) - Skins ARTICLE PAGE TAKEOVER
- 728x90 - Leaderboard - 728x90
- 970x250 - ARTICLE PAGE TAKEOVER
- 970x250 - BTF HOMEPAGE TAKEOVER
- 970x250 - DAILY VARIETY
- 970x250 - HOMEPAGE TAKEOVER
- 970x250 - VARIETY BREAKING NEWS ALERT
- 970x600 - ARTICLE PAGE INTERSTITIAL
Learn More
To learn more about the Variety program, submit a request for information. Your request will be sent immediately to the Penske Media Corporation (PMC) ad sales team.
Place an Order
To place an order, contact Variety or order electronically through Bionic Media Buying Software using ID 425721.