Vital MTB

Vital MTB is a mountain bike website dedicated to getting people stoked on bikes. We provide an insider's look at the sport's top athletes, newest products, best riding, and most compelling stories. We attract a large audience of core riders who represent the heart of the consumer market. 

Race and Event Coverage

• Vital slideshows combine photos, audio, & video to provide an immersive experience that brings the audience in the pits and on the course at the world’s most high-profile events
• Events include: World Cup DH & XC, Enduro World Series, North American Enduro Tour, Freeride Mountain Bike World Tour, etc.
• Vital also produces event videos, photo galleries, and race reports

Product Reviews and Product Guide
• Vital’s reviews are informed, thorough, and unapologetically honest - building trust with consumers and respect from the industry
• All reviews are archived in the Vital MTB Product Guide where users can search, browse, compare, and review products
• The Product Guide receives 380,000+ monthly visits from search engines - an attractive audience of users whose search behavior predicts they’re actively looking for product

Lifestyle and Personality
• From exotic riding adventures to unique athlete interviews, Vital helps tell the stories of MTB’s most interesting people and experiences
• Vital’s voice is fun, relaxed, and relatable – providing a candid look into the people and products that make our sport great
• Our fun-loving personality permeates much of the content on the site – an approach that has resonated with core riders

Bike Checks
• Bike Check section offers riders a platform to show-off their bikes with photos, specs, and a build description
• Bike Checks attract product-minded users who can view, like, and comment
• “Bike of the Day” is featured on the homepage and social media, providing exposure for product and content for brands to share
• Vital’s “Pro Bike Checks” offer an in-depth look at the bikes under the world’s best athletes

News
• Vital keeps users up to date on breaking news as it happens with spy shots of new products, athlete news, race results, industry happenings, and more