MachineBuilding.net

Marketing managers are increasingly allocating their budgets to online media because of the better and more measurable return on investment compared with traditional magazines and exhibitions. MachineBuilding.net was launched in 2006, and the associated email newsletter has been published since 2007. In that time we have established a reputation for understanding the market and the needs of both our readership and the suppliers in this specialised industry. Even in the relatively short time since we launched, things have changed in online marketing: the initial increase in popularity of Google AdWords is now being tempered by rising costs and reducing effectiveness (depending on the words or phrases required); people are spending more time on mobile devices and less on desktop and laptop computers; and social media is expanding in a multitude of directions. MachineBuilding.net has embraced the changes and, despite this evolving landscape, we have maintained our consistent performance – as demonstrated by the near-100% renewal rate from our advertisers, to whom we extend a big ‘thank you.’ The world of machine building and system integration is also changing. For example, there is a substantial rise in demand for ready-to-fit subassemblies because this approach is more cost-effective than buying components for assembly in-house. Also, by incorporating greater intelligence and enhanced communications within machines, end users and machine builders benefit from improved visibility, faster diagnostics, higher availability and reduced support costs. In today’s competitive market, suppliers must continue to promote their components, systems and services using the most effective means. We hope you will find that MachineBuilding.net can help you reach your target audience of machine builders and system integrators.