Ibotta

Ibotta is a North American mobile technology company founded by CEO Bryan Leach and based in Denver, Colorado. Ibotta partners with CPG (consumer packaged goods) brands and network publishers to offer cash back rewards on groceries, online shopping, general merchandise, retail purchases, travel, entertainment, pet supplies, and more.

Rewards are offered through its Ibotta Performance Network, consumer properties including mobile app, online at Ibotta.com and via its browser extension. Ibotta also offers cash back and rebates on alcohol (wine, beer, and spirits) that can be purchased at bars, restaurants, and liquor and grocery stores. The company's rewards-as-a-service offering, the Ibotta Performance Network, went live in 2021. The company's app is available on both iOS and Android devices and is currently available only in the United States.

In August 2019, Ibotta received a $1 billion valuation after its Series D funding, and in 2023, the company surpassed $1.5 billion cash rewards paid to over 50 million consumers since the company's founding. Ibotta was founded by current CEO Bryan Leach. The company was incorporated in 2011 and the app launched to both the App Store and Google Play stores in 2012. In December 2012 Ibotta celebrated the signup of its 100,000th user.

Early investors included entrepreneur and computer scientist Jim Clark and Tom “TJ” Jermoluk, Chairman of @Home Network. In 2015, Ibotta expanded beyond item level grocery, adding the ability to get cash back on in-store retail purchases. In 2016, in-app mobile commerce began, allowing users to navigate from the Ibotta app to its partners' apps earn cash back for purchases.