XTRA

Since its inception in 1984, Sistem Television Malaysia Berhad, better known as TV3, private stations broadcast terrestrial number one in Malaysia has managed to maintain its position as the television station leading in the country with close to 32% of audience equal to 16.4 million viewers nationwide. TV3 is wholly owned by Media Prima Berhad, an investment group leading media in Malaysia which also has a private television station 8TV, ntv7 and TV9 and three radio stations, namely Fly FM, Hot FM and One FM, Big Tree Outdoor (outdoor advertising), Big Events (event management company), and has an equity interest of 96.12% stake in the New Straits Times Press (Malaysia) Berhad, one of the largest newspaper publishing group in Malaysia. TV3 television station established itself as a leading country with continued investment in providing quality programs for three main audience segments - Mass Market, Women, Children and Youth and also by introducing new concepts that are relevant to the audience and the current situation.