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WESTERN OUTDOOR NEWS

Western Outdoor News

More than an authoritative print and online weekly outdoor publication covering one of the nation’s largest markets since 1953, Western Outdoor News is also known for its storied and thrilling freshwater and saltwater events, charters and trips that activate more than 5,000 individual anglers annually throughout the West.

WON’s legendary US Open of bass fishing and the Los Cabos Tuna Jackpot, the world’s largest and most lucrative tuna tournament, are the standout stars in a diverse and thriving event scene that goes back decades.

Between the weekly print and digital publications in Northern and Southern California editions, a growing social media presence, WONews.com and the events, WON enjoys a unique synergy that leverages advertisers’ reach.

Western sportsmen have been turning the pages of Western Outdoor News for over 68 years for its extensive coverage of freshwater and saltwater fishing and hunting from the Oregon border to the tip of Baja. The nation’s biggest weekly fishing and hunting newspaper, there is simply no media outlet doing what WON does. Even if multiple sources were taken into consideration, the depth and breadth of the quality weekly coverage found in WON is not available anywhere else.
 
Every week, readers can count on accurate intel gathered by WON’s stable of writers all over the region, many of whom have been outdoor writers for decades, all of which “walk the talk” as anglers and hunters in one of the most diverse regions for outdoor recreation in North America. Many of WON’s sources of information include professional anglers, guides, boat captains, manufacturers, resort owners and tackle shops to just scratch the surface, but the reporting goes well beyond on the water or in the field. Western Outdoor News also keeps its loyal readership informed on important legislation relevant to outdoorsmen on a state as well as national level.
 
Printing both South and North editions allows specific content to be targeted to an appropriate region, and stories to appear in both papers when appropriate. Regular items appearing in the paper along with fishing and hunting reports are editorial columns, new product reviews, outdoor lifestyle, destinations, boating topics, industry updates, on-the-spot stories by WON writers, seasonal tips and techniques and even reader reports.
 

Bionic ID: 469040

Advertising Options

Below are Western Outdoor News advertising placement options to consider in your media planning and media buying.

  • E-Newsletter Advertising

    • 1920x600 masthead - 1920x600
    • 600x200 eblast - 600x200
    • E-Newsletter

  • Event Advertising

    • Event

  • Magazine Advertising

    • 1/2 Page - 1/2 Page
    • 1/2 page horizontal - 1/2 page - Horizontal - $ 2,350.00 Each
    • 1/2 page vertical - 1/2 page - Vertical - $ 2,350.00 Each
    • 1/3 Page - 1/3 Page
    • 1/3 page - 1/3 page
    • 1/3 page vertical - 1/3 page - $ 1,688.00 Each
    • 1/4 Page - 1/4 Page
    • 1/4 page horizontal - Quarter page - $ 1,250.00 Each
    • 1/4 page vertical - Quarter page - $ 1,250.00 Each
    • 1/6 Page - 1/6 Page
    • 1/8 Page - 1/8 Page
    • 1/8 page horizontal - 1/8 page - $ 660.00 Each
    • 1/8 page vertical - 1/8 page - $ 660.00 Each
    • 2 Page Spread - 2 Page Spread
    • 3/4 page - 3/4 page
    • Full page - Full page - $ 4,120.00 Each
    • Full page - Full page
    • Half Page - Half Page

  • Podcast Advertising

    • Podcast Spot

  • Social Advertising

    • Facebook Post
    • Instagram Post
    • LinkedIn Post

  • Video Advertising

    • YouTube Post

  • Online Display Advertising

    • 160x600 - Sky Scraper - 160x600 - $ 2,500.00 CPM
    • 205x180 - Column - 205x180 - $ 2,000.00 CPM
    • 350x300 - Square - 350x300 - $ 2,000.00 CPM
    • 728x90 - Leaderboard - 728x90 - $ 3,000.00 CPM
    • Western Outdoor News targets anglers of all types and skill levels through our media presence and y
    • Western Outdoor News/WON Bass

Learn More

To learn more about the Western Outdoor News program, submit a request for information. Your request will be sent immediately to the WESTERN OUTDOOR NEWS ad sales team.

Place an Order

To place an order, contact Western Outdoor News or order electronically through Bionic Media Buying Software using ID 469040.

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