Under Armour Connected Fitness

MapMyFitness, Endomondo, MyFitnessPal and Under Armour have teamed up to create Under Armour Connected Fitness, a business unit dedicated to providing the technology needed to train, perform and improve. Aimed at transforming fitness and performance, Under Armour is committed to leveraging new and emerging digital technologies to create unmatched consumer and member experiences, both online and in our stores. Under Armour sees commitment to digital technologies as a key factor in powering our mission to help make all athletes better through passion, design and innovation. 

MapMyFitness is the leader in Connected Fitness – building the world’s largest digital fitness community by providing interactive tools to make fitness social, simple and rewarding. The flagship consumer brands – MapMyRun, MapMyRide, and MapMyWalk – are among the most popular apps on iOS and Android and the cloud-based platform has been supporting millions of users since it launched in 2007. MapMyFitness is an open platform, seamlessly integrating with more than 400 fitness tracking devices, sensors and wearables. Headquartered in Austin, Texas, MapMyFitness has over 100 employees and offers integrated marketing and advertising solutions, premium consumer subscription products, and a SaaS platform that helps partners of any size tap into advanced fitness tracking technology, workout database, nutritional data, calorie calculators, and 160+ million of the best running, cycling and walking routes around the world. For more information visit www.mapmyfitness.com.