107.9 FM KVLY Brownsville TX

KVLY (107.9 MHz) is a commercial FM radio station licensed to Edinburg, Texas, and serving the Rio Grande Valley. The station is currently owned by Entravision Communications and broadcasts an adult contemporary radio format, switching to Christmas music for part of December. It shares studios and offices on North Jackson Road in McAllen with its sister stations: KFRQ, KKPS and KNVO-FM.

KVLY has an effective radiated power (ERP) of 100,000 watts, the maximum for most FM stations in the U.S. The transmitter is on East Levee Road South in Scissors, Texas.

As the beautiful music format began to age in the 1980s, KVLY made the transition to soft adult contemporary and eliminated the instrumental music. It played well-known adult hits dating back to the 1960s, including a nightly "Love Songs" program. "Love Songs" was hosted by Rennae Valentine (Ivy Easterly), airing 60s, 70s, and 80s hit love ballads. Callers wishing to make special dedications could ask for specific titles. Rennae Valentine left in 2007 for Clear Channel's (now iHeartMedia) KTEX in Weslaco, Texas.

In 2008, KVLY cancelled "Love Songs" (which by then aired on Sunday–Thursday nights) in favor of more upbeat music and the new Top 8 at 8:00. At this point, KVLY was classified as a hot adult contemporary radio station with a target audience of adults 18–49.

On August 31, 2009, KVLY moved the Billy Bush show to 10 pm in favor of a new local love songs program titled Heartbeats, airing from 7 to 10 pm (Monday–Friday nights). The Billy Bush show returned to the 7 pm – 11 pm hours in July 2010.