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Regal Entertainment Group

Regal Entertainment Group, abbreviated REG, is an American movie theater chain headquartered in unincorporated Halls Crossroads, just north of Knoxville, Tennessee. Regal operates the second-largest theater circuit in the United States, with over 7,307 screens in 564 theaters as of June 2016. The three main theatre brands operated by Regal Entertainment Group are Regal Cinemas, Edwards Theatres, and United Artists Theatres.

These chains retain their exterior signage, but most indoor branding (popcorn bags, policy trailers) uses the Regal Entertainment Group name and logo. Where applicable, the REG logo is used alongside the three individual brands. Most new cinema construction uses the Regal Cinemas name, although Regal has built new Edwards locations in California and Idaho. Regal has acquired several smaller chains since this merger; these, however, have been rebranded as Regal Cinemas.

Categories: Arts & Entertainment, Movies

Bionic ID: 477378

Advertising Options

Below are Regal Entertainment Group advertising placement options to consider in your media planning and media buying.

  • Cinema Advertising

    • Pre roll
  • Mobile Display Advertising

    • 300x250 - Mobile - 300x250
    • 300x50 - Mobile - 300x50
  • Social Advertising

    • 1200x628 - Facebook Newsfeed - 1200x628
    • 254x133 - Facebook Right Rail - 254x133
  • Online Display Advertising

    • 160x600 - Skyscraper - 160x600
    • 1920x1080 - Display Pre Roll - 1920x1080
    • 300x250 - Medium Rectangle - 300x250
    • 300x600 - Wide Skyscraper - 300x600
    • 640x360 - Display Pre Roll - 640x360
    • 728x90 - Leaderboard - 728x90

Learn More

To learn more about the Regal Entertainment Group program, submit a request for information. Your request will be sent immediately to the National CineMedia, LLC ad sales team.

Place an Order

To place an order, contact Regal Entertainment Group or order electronically through Bionic Media Buying Software using ID 477378.

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