TV4 Sweden

TV4 (TV fyra) is a Swedish free-to-air television network owned by TV4 AB, a subsidiary of the TV4 Media AB. It started broadcasting by satellite in 1990 and, since 1992, on terrestrial television. In 1994, TV4 became the largest channel and remained so for a number of years. 

The two channels of Sveriges Television (SVT) lost more and more viewers for a couple of years. After making schedule changes in 2001, SVT1 had practically the same numbers of viewers as TV4. From 2004 to 2019, the TV4 Group was a fully active member of the European Broadcasting Union.