TV4 Sweden

TV4 is a Swedish television network. It started broadcasting by satellite in 1990 and, since 1992, on the terrestrial network. In 1994, TV4 became the largest channel and remained so for a number of years. The two channels of Sveriges Television (SVT) lost more and more viewers for a couple of years. After making schedule changes in 2001, SVT1 had practically the same numbers of viewers as TV4. Since 2004 the TV4 Group has been a fully active member of the European Broadcasting Union.

The TV4 Group has delivered engaging news, great entertainment with breadth and quality, live sports and high-class drama to all over Sweden for 25 years.When TV4 launched its broadcasts on September 15, 1990, the goal was to challenge the public service monopoly with an innovative and modern commercial television channel. We succeeded. The TV4 quickly became more popular and the viewing successes resolved each other. By the end of the 1990s, TV4 was the country's largest television channel.

Today, the TV4 Group is significantly more than that. With a large number of television channels and other services, not least in the case of television on new platforms, the TV4 Group is today filled with opportunities for viewers, advertisers and partners.

The TV4 Group is always in the public service. Today we run about 10 TV channels in Sweden. The main and free TV channel TV4 is the hub of the TV4 Group's channel range and offers breadth, diversity and quality in all its forms and program genres, both in terms of entertainment, news, sports, children's programs, movies and community programs.The channel range also includes a large number of channels targeting specific audiences, or even offering more high-quality applications, such as Sjuan, TV12, TV4 Sport and TV4 Facts. In addition, the TV4 News, with the help of 25 domestic reporters from the News Company, monitors what's happening around the country. The sister company C More Entertainment also offers a large number of premium TV channels under the brand C More, as well as movies and comics on the streaming site cmore.se.