Whisky Advocate

Published quarterly, Whisky Advocate is the world’s top source of whisky information, education, and entertainment, informed by the lively words of the world’s best whisky writers.

We offer a variety of advertising and promotional options to position your brand in front of our unique audience of upscale whisky enthusiasts and members of the trade. These outlets include advertising in Whisky Advocate magazine, exhibiting at WhiskyFest events, and promoting your business online.

Whisky Advocate readers become just that: whisky advocates. They are learning more about whisky every day, and then they pass that knowledge along to an expanding web of friends, who often base whisky buying decisions on that advice.

Because of our collection of the best writers, and our deep connections in the industry, the trade reads Whisky Advocate as well; they look to us for honest reviews and pre-release information. Importers and distillers themselves read the magazine for the unbiased perspective we give them. We watch the whole world of whisky, and that world watches us.

Our readers tell us that they read the whole magazine, not just one or two parts; they want every bit of information we can give them. We see them at WhiskyFest, asking distillers questions and discussing whiskies, fiercely, intensely, and joyously. They kindle great discussions on the Whisky Advocate blog, and they expect a lot from our e-newsletter, Whisky Notes, and our strong social media presence.

Whisky Advocate ’s 2016 readership is estimated at more than 295,000 enthusiasts. With the strong support of parent company M. Shanken Communications, the leader in luxury lifestyle publications like Wine Spectator and Cigar Aficionado , we expect readership to continue to grow year after year from significant investment in promotions and circulation building.