Brand New - New Parents

Brand New - New Parents is a continually updated database comprised of individuals who have recently become parents.

 

Becoming a parent can be a life changing experience. Caring for a child is a serious responsibility which can be both stressful and rewarding. The consumers listed in this file have recently taken on that responsibility and are in need of all the right products and services to assist them through parenthood.

 

With a new member of the family, new parents may be interested products related to baby care including clothes, diapers, baby food & formula, car seats, and furniture. Day care services may also be a necessity for some families. Child care can be expensive, and many of the expenses can come in the form of unexpected surprises. Being prepared for emergencies and other unforseen events is important, which also makes these consumers ideal prospects for credit cards and other special credit offers.

 

It's never too early to start looking ahead. Some new parents may be in need of financial services to assist with planning for the future, perhaps by setting money aside for a child's college education, their own future retirement, or other important investments.

 

New parents may also be interested in catalog cards and special catalog offers related to child care products and services.

 

We are able to maximize deliverability to the contacts in this mailing list by using CASS certification and NCOA matching along with proprietary software. This database is regularly updated to ensure that your direct mail / direct marketing campaign has the newest, most relevant data available.