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Parcast

Parcast is a digital media firm and podcast network, that specialized in producing both scripted podcasts as well as audio dramas. It was founded in 2016 by podcaster Max Cutler and his father Ron Cutler in Los Angeles California. In 2019, it was acquired by Sweden-based media firm and streaming service provider Spotify. Spotify spent over $56 million to acquire Parcast; however, the total compensation has been reported to be over $100 million. This makes the Parcast acquisition one of the largest podcasting platform mergers in US history and largest single acquisition deal of Spotify's $400 million acquisition program. On June 5, 2023, Spotify sent a memo to staff announcing that Parcast would be merged with Gimlet Media into a single Spotify Studios division, as part of a restructuring that also included the elimination of 200 jobs.

 

Categories: Arts & Entertainment

Bionic ID: 568938

Advertising Options

Below are Parcast advertising placement options to consider in your media planning and media buying.

  • Podcast Advertising

    • Podcast Placement

Learn More

To learn more about the Parcast program, submit a request for information. Your request will be sent immediately to the Spotify Limited ad sales team.

Place an Order

To place an order, contact Parcast or order electronically through Bionic Media Buying Software using ID 568938.

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