Visit Tampa Bay

The heart of Florida’s Gulf Coast beats in Tampa Bay. Visit Tampa Bay encourages adventure with a relaxing vibe to create travel experiences that are authentically Tampa Bay. As a not-for-profit corporation certified by Destinations International’s Destination Marketing Accreditation Program (DMAP), we work with hundreds of partners to tell the world the story of Tampa Bay. Treasure awaits.

The tourism industry is a significant driver of Hillsborough County's economic development. The $4.5 billion in visitor spending supports a total of $7.1 billion in sales across the county, these sales create more than 50,000 jobs with associated incomes of over $2.5 billion. Aside from jobs and income, Hillsborough residents benefit from tourism due to more than $400 million it generates in state and local taxes revenues.

We are funded in part by Tourism Development Collections (aka the bed tax) gathered in Hillsborough County from overnight visitors. These funds provide resources to support the base marketing, advertising and promotions programs; office operations; partnership marketing; customer services; and administrative support functions that support all other departments.