Content Hub

A content hub is a destination where website visitors can find branded, curated, social media, user-generated, or any type of content related to a topic. A content hub allows you to be more thoughtful about how you organize and present your content to readers.

Content hubs are a way to thoughtfully organize your content in order to drive traffic and leads. But how exactly does that happen? Here are the different ways a content hub can help your brand:

• Authority: By bringing all of your related content under one roof, content hubs cement your position as a thought-leader to your customers. They also afford you the opportunity to build credibility as a trusted brand in the wider marketplace.
• SEO: Having all of your content thoughtfully organized within a content hub makes it easier for search engines to index those pages, which increases your organic search ranking in Google, in turn helping drive traffic to your website.
• Engagement: An easy-to-use hub with information designed to help your readers will generate far more engagement than a product page ever could. As some of our content hub examples will show, good content hubs can even generate a dedicated readership.
• Control: Publishing on third-party outlets like social media doesn’t offer you any control over how readers are interacting with your content. With a content hub, on the other hand, you determine exactly what your reader sees and how they see it.
• Branding: Unlike third-party outlets, you can design every aspect of your content hub to match your brand. Offering an attractive design and great on-page experience can help your content stand out from the competition.
• Lead Generation: Content hubs are a great top-of-funnel marketing strategy. If readers find your content helpful, they’ll likely have no problem handing over their email or signing up for a demo via a lead magnet or call-to-action. 
• Measurement: Housing all of your content under one roof also makes it much easier to measure content marketing ROI. By analyzing your content hub metrics, you’ll be able to better determine what content you need to publish in the future.