Southern Living via Blue Group Media

At Southern Living, we celebrate the food, homes, and places that define our region. We seek out the best of the South in everything we do, and we find endless inspiration in Southern culture and traditions. We're serious about our recipes, our hospitality, and making our homes as beautiful and welcoming as possible. We are a guide to the seasons, a helping hand during the holidays, and a champion of Southern creativity.

The first issue of Southern Living was published in February 1966. When The Progressive Farmer Company launched the brand, they declared it the "Magazine of the Modern South." The brand's north star was that it had to stay Southern. "It must and will be in every issue as thoroughly Southern as crepe myrtle, longleaf pine, Mardi Gras, fig preserves, and black-eyed peas," said an early prospectus. It was a radical idea at the time—an aspirational guide to Southern food, homes, gardens, and travel—and it succeeded because the editors understood the power of Southern identity and the practical needs of the audience.​ It was innovative, risky, and transformative. Within 10 years it was one of the most profitable magazines in the country ("The Most Profitable Magazine in the U.S.", June 15, 1977, Forbes).

Today, we haven't strayed far from the vision laid out by our founders in 1966. We embrace that very same idea by celebrating a more progressive South, one that's constantly evolving. We're committed to celebrating the region in all of its complexity, and we're dedicated to sharing and amplifying diverse voices and multicultural stories in every corner of the South.