Streaming TV (OTT/CTV)

Sparklight Advertising will work with your agency or business to develop a Streaming TV campaign strategy to fit the campaign budget. Sparklight Advertising will handle keyword research, bid management, campaign launches, performance tracking and ongoing optimization.

We will provide ongoing management of that campaign, allowing us to measure the results of your investment and make improvements to your campaign performance. Sparklight Advertising will also deliver a monthly performance report.

• Location Targeting: City, State, Zip, Metro Area
• Behavioral Targeting: Bring the precision of digital targeting to OTT/CTV with the ability to target users based on keywords, context, and other online behaviors.
  • Collect keywords/pages terms from desktops & mobile browser
  • Match against those keywords inside of a keyword/keyword contextual campaign
  • Target users who have a Connected Televisions associated via Cross Device
  • Behavioral targeting on connected devices
• Addressable:Target physical addresses using GPS data to serve Streaming TV ads with unmatched precision and scale.
  • Submit an address list for Addressable Geo-Fence targeting
  • A user enters an Addressable Geo-Fence with a GPS enabled device
  • We serve ads to the Connected TV device(s) to the provided address list!
  • Cross device identifies the Connected TV device(s) associated with the user