VRT 1

VRT 1 is the Flemish public broadcaster VRT’s largest television channel, and the most popular in Flanders. It is geared towards all Flemings, from young to old, in all their uniqueness and diversity. VRT 1 feels and nurtures the heartbeat of Flemish society by approaching media users from a position of proximity and involvement. It aims to inform, inspire and unite its audience. It ensures that people understand each other in a world of fragmentation. It offers news and interpretation, human interest programs, Flemish fiction, entertainment with added public value and sports.

VRT 1 brings people together with compelling stories and relaxing content. The brand senses what is going on and what really concerns people. The public environment is the source of inspiration for everything that VRT 1 broadcasts. Consequently, the brand appeals to a wide audience every day and is relevant for both young and old. VRT 1 stands for top quality entertainment and great local stories. Every day the brand tries to be in tune with what is going on. What are people doing, which things really matter? Because the programmes are closely linked to the viewers' living environment and provide a lot of food for discussion. Viewers can identify with the content and feel at home.