Klara

Klara is the classical music radio channel of VRT, the Flemish public broadcaster. Klara offers its media users a ‘slow zone’, where beauty and enjoyment, imagination and wonder find their place. As an active partner to the culture and music scene in Flanders, Klara stimulates the experience of art and classical music, jazz, contemporary music, world music, … Klara supports and organizes high-profile initiatives and events centered on classical music. It also offers in-depth insights in the areas of art, history, philosophy, music and literature.

In today's hectic and often disruptive world, media users need a place where time slows down. Within the radio landscape, listeners find peacefulness at Klara, the channel par excellence for lovers of classical music. Klara wants the public to get to know and experience the beauty of classical music, art, and culture as much as possible. The brand fulfils its role as a musical and cultural guide and offers a platform to young talent from various cultural backgrounds. Indeed, this is very much appreciated: Klara achieved a market share of 2.3% in Flanders in 2022. These are great figures, compared to other classical radio stations in Europe.