Radio 2

Radio 2 is Flemish public broadcaster VRT’s largest radio station, and the most popular in Flanders. Radio2 is a companion that guides its audience through the day and helps them understand the world, near and far. The radio station offers useful tips and tricks for daily life and is emotionally close to its listeners. Radio2 feels and strengthens the pulse of Flemish society, devoting a lot of attention to regional news, recognizable human stories from all over Flanders and a distinct Dutch-language music playlist.

For years, Radio2 has been the market leader in Flanders, boasting a market share of approximately 30%. This gives the brand a unique position in Europe. With Radio 1, it is the highest rated radio station in Flanders. The continuing popularity of Radio2 can be explained by the brand’s unique identity. Radio2 is a beacon of trust. The brand helps listeners get through the day with practical information, relaxing content, stories close to the heart and a wide range of music. The station offers a nuanced view of the world comprising infectious optimism and a positive attitude.