Colors Bangla

Colors Bangla (previously known as ETV Bangla) is an Indian general entertainment pay television channel broadcasting in Bengali language. It was launched in 2000 as ETV Bangla, owned by the Hyderabad-based ETV Network. It was later sold to TV18 and was rebranded under the Colors moniker.

The channel aired the Filmfare Awards East 2017. The channel was re-branded under the Viacom18 Colors franchise on 1 April 2015. Colors Bangla started their HD channel from 2 May 2016 along with the HD versions of Colors Kannada and Colors Marathi. On 30 August 2021 6:30 PM IST, on account of Janmashtami it rebranded and introduced new graphics after almost 5+1⁄2 years, where it is not only pink colour, but also with violet swoosh, and the wordmark 'Bangla' is now of white colour instead of red colour and the red colour is bordering the 'Bangla' wordmark. The channel changed its tagline to 'Notun Shopner Rong'.