MTV India

MTV, world’s premier youth brand, is a dynamic and a vibrant blend of music and pop culture. With a global reach of more than half a billion households, MTV is a cultural home to the millennial generation, music fans and artists. The 39 mn fans following MTV across different show handles on social media have made the brand #1 in social influence as well. MTV products are available across 15 unique categories with targeted brand licensing. With an aim to entertain, lead, break stereotypes and collaborate with young people through its evocative communication, MTV has always stood out of the crowd with youth relevant shows like Roadies, Splitsvilla, Love School, MTV Unplugged, MTV Rock the Vote, Troll Police, The Anti Social Network and many more. It also has its own branded content arm, MTV Brand Studio, for advertisers exploring edgy and quirky branded content from the youth powerhouse and have collaborated with brands like HP, Airbnb, Nescafe LinkedIn and many more. The channel boasts of some innovative properties such as MTV BCL, MTV BRAVE 20, MTV India Music Summit as part of the prestigious content partnerships.

Since its launch in 1996, the channel has won numerous awards at Indian as well as International level for its unique humor and unmatched creativity. Known for its unique properties (MTV Immies, MTV Music Summit for AIDS, Style Awards, MTV Youth Marketing Forum, MTV VJ Hunt, MTV Youth Icon and MTV Roadies among others), the channel has today become a preferred destination for advertisers to reach out to Indian youth. With over millions of hyperactive users, www.mtvindia.com continues to be the most popular youth hangout online. MTV India is a part of the MTV Networks, world’s largest television network reaching out to 87 mn households in the country and across 69 countries.

MTV’s not only increased its Viewership in 2018-19 to reach 307 mn but also been acing its metal count. From bagging 6 awards including ‘Marketer of the Year’ at the MMA Smarties 2018 to making a clean sweep at Promax India and Asia with more than 25 awards in its kitty, MTV’s topping the charts with its award-winning campaigns.