Uhren

The media of the target group unit watches are the leading national and international publishers for high-quality information about mechanical watches.

Whether in the form of printed information, via websites and blogs on the Internet, via mobile devices using various apps, or through personal contact at events, the aim of the watch media is to make watches come alive. In addition, we personally welcome over 6,000 watch aficionados a year at global events and reader trips, thus offering 1:1 contact within the entire watch community. The users of our information across all channels are characterized by an extremely high level of education with an above-average proportion of academics, a net household income that is also well above average, and an affinity for luxury products. The age structure ranges between around 35 and 65 years, depending on the channel. Well over 90% are men. Many of them are multipliers who talk about watch brands, watch technology and watch design and seek exchange.