Native

Native is a modern personal care brand founded by Moiz Ali in 2015 with a mission to create clean, transparent, and effective alternatives to conventional products. It began with a curiosity about the ingredients in mainstream deodorants and evolved into a full-fledged movement toward toxin-free personal care. Native’s product line includes deodorants, body washes, shampoos, conditioners, lotions, sunscreens, and more—all made with simple, recognizable ingredients and without aluminum, parabens, or sulfates.

The brand emphasizes customer feedback, regularly reformulating products to meet evolving needs. Native also champions sustainability, working to reduce its environmental footprint through packaging innovations and ethical sourcing.

In just two years, Native grew rapidly and was acquired by Procter & Gamble for $100 million in 2019. Its success is attributed to its strong brand identity, customer-centric approach, and effective use of digital marketing and word-of-mouth strategies.

Native continues to innovate with seasonal scents, limited-edition collections, and subscription services that offer convenience and savings. With over 150,000 five-star reviews, Native has become a trusted name in clean personal care