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HER

HER was launched in 2015 with the simple goal of making the first dating app for lesbian, bisexual and queer people. At the time, there were over 40 apps for gay men and hundreds of apps for straight people, but not a single app had been designed around the needs of sapphic daters.

 

Our founder, Robyn Exton, first had the idea for HER in 2013 when she got tired of using dating websites that had clearly been built for gay men but turned pink and packaged up for lesbians. She learned to code, quit her job and made her first test app – Dattch. It was like a Grindr for women and it completely didn’t work. For the few people that used the app, she could see the women were looking for something different, something safe, intentional, easy to use and sapphic from the first step. So she set out to build HER.

 

Since its release, the app has exploded. Being the first actual dating app that addresses the needs of queer women, nonbinary and trans people, HER app has reached over 15M users, 300M matches, thousands of queer marriages and hundreds of lil babies.

Bionic ID: 668022 | Vendor Code: 3345

Advertising Options

Below are HER advertising placement options to consider in your media planning and media buying.

  • E-Newsletter Advertising

    • E-Newsletter
  • Social Advertising

    • Facebook post
    • Instagram post
    • Tiktok Post
  • Video Advertising

    • Youtube post
  • Online Display Advertising

    • Online Display

Learn More

To learn more about the HER program, submit a request for information. Your request will be sent immediately to the Match Group ad sales team.

Place an Order

To place an order, contact HER or order electronically through Bionic Media Buying Software using ID 668022.

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