Cinch

Cinch is a Western wear brand founded in 1996 and based in Denver, Colorado, under Rocky Mountain Clothing Co., a division of Miller International Inc. With roots deeply embedded in rodeo and ranch culture, Cinch makes rugged, high-quality jeans, shirts, outerwear, and accessories designed for Western lifestyles—from everyday wear to arena-level performance. The company prides itself on blending traditional Western values—durability, function, and authentic style—with modern fits, materials, and details, offering diverse lines like Silver, Green, White, and Bronze labels to suit varied preferences . Whether worn by ranch hands, rodeo athletes, or fans of rugged fashion, Cinch garments are crafted with premium denim, thoughtful design, and a commitment to lasting comfort and style.