La 100 (The 100)

La 100 is an Argentine radio station , broadcast on FM 99.9 from the City of Buenos Aires , and on the air since August 17, 1985. It is owned by Grupo Clarín .

Since January 2017, it has become the FM station with the highest national audience, according to measurements by Kantar Ibope Media, achieving historic share figures , with more than 1,000,000 listeners in the AMBA.  The leadership, which for years was in the hands of another radio, Pop Radio 101.5 , is due to the absolute dominance in terms of audience in most time slots, particularly on the first morning, where the hearing of El Club del Moro - promoted as La topadora del aire -, has achieved great marks.