5
5 (formerly known as Channel 5 and Five) is a British free-to-air public broadcast television channel owned and operated by Channel 5 Broadcasting Limited, a wholly owned subsidiary of Paramount Skydance's UK and Australia division. It was launched in 30 March 1997 to provide a fifth national terrestrial channel in the United Kingdom.
Channel 5 was renamed Five, from 16 September 2002 until 13 February 2011. Most of this was under the RTL Group's ownership with Richard Desmond purchasing the channel on 23 July 2010 and reverting the name change. On 1 May 2014, the channel was acquired by Viacom (now Paramount Global) for £450 million (US$759 million).Channel 5 was rebranded as 5 on 12 March 2025 along with its streaming service.
It is a general entertainment channel that shows internally commissioned programmes such as The Drowning, All Creatures Great and Small and Ben Fogle: New Lives in the Wild. The channel has also relied on imports from the United States, including the CSI franchise, the NCIS franchise, the first three series in the Law & Order franchise, Power Rangers, The Mentalist, Body of Proof, Once Upon a Time, Dallas, Under the Dome, and sitcom Friends.
Bionic ID: 680393
Advertising Options
Below are 5 advertising placement options to consider in your media planning and media buying.
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Audience Advertising
- Audiences
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Audio Advertising
- Audio
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CTV/OTT Advertising
- CTV (VOD only)
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E-Newsletter Advertising
- E-Newsletter
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Mobile Display Advertising
- Standard Mobile Banner
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Other Advertising
- AdSELECTOR
- Brand Billboard SPONSORSHIPS
- BrandBoost BrandPOP
- BRANDBOOST IMPACT CARD
- BrandBoost The Frame
- Canvas Gallery
- contextual ads
- data collaboration
- Expander IMAGE
- Integrated Billboard SPONSORSHIPS
- Interactive Overlay
- News
- own the moment
- paramount personas
- pause Lite
- pause to shop
- Playing Now SPONSORSHIPS
- Playout SPONSORSHIPS
- Premium Pause
- Program ID SPONSORSHIPS
- SmartSnap
- SPONSORSHIPS
- Throw SPONSORSHIPS
- Trivia SPONSORSHIPS
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Social Advertising
- LinkedIn post
- Twitter Post
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Television Advertising
- Alcohol Advertising
- Countdown
- peach
- peach dispatch form
- Tobacco Advertising
- traffic / sales guidelines
- xr
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Video Advertising
- 3rd Party Vast Specifications
- Dynamic Video
- Expander Video
- Hosted Video In-Stream
- social and vertical video
- Video
- YouTube Video
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Online Display Advertising
- 10 Play Skins
- Job Post
- Standard Desktop Display
Learn More
To learn more about the 5 program, submit a request for information. Your request will be sent immediately to the Paramount Australia & New Zealand ad sales team.
Place an Order
To place an order, contact 5 or order electronically through Bionic Media Buying Software using ID 680393.