Sports Illustrated (SI)
Sports Illustrated (SI) is an American sports magazine first published in August 1954. Founded by Stuart Scheftel, it was the first magazine with a circulation of over one million to win the National Magazine Award for General Excellence twice. It is also known for its annual swimsuit issue, which has been published since 1964, and has spawned other complementary media works and products.
Owned until 2018 by Time Inc., it was sold to Authentic Brands Group (ABG) following the sale of Time Inc. to Meredith Corporation. The Arena Group (formerly theMaven, Inc.) was subsequently awarded a 10-year license to operate the Sports Illustrated–branded editorial operations, while ABG licenses the brand for other non-editorial ventures and products. In January 2024, The Arena Group missed a quarterly licensing payment, leading ABG to terminate the company's license. Arena, in turn, laid off the publication's editorial staff.
In March 2024, ABG licensed the publishing rights to Minute Media in a 10-year deal, jointly announcing that the print and digital editions would be revived by rehiring some of the editorial staff.
In May 2024, Sports Illustrated failed to deliver a print copy of the publication for the month to its subscribers for the first time in the magazine's 70-year history, according to the New York Post’s Josh Kosman (May 17, 2024).
Categories: Arts & Entertainment, Books & Literature, Business
Bionic ID: 691937
Advertising Options
Below are Sports Illustrated (SI) advertising placement options to consider in your media planning and media buying.
-
E-Newsletter Advertising
- E-Newsletter
-
Social Advertising
- Facebook Post
- Instagram Post
- TikTok Post
- Twitter Post
-
Online Display Advertising
- Online Display
Learn More
To learn more about the Sports Illustrated (SI) program, submit a request for information. Your request will be sent immediately to the Authentic Brands Group LLC ad sales team.
Place an Order
To place an order, contact Sports Illustrated (SI) or order electronically through Bionic Media Buying Software using ID 691937.