Informa Luxury & Affluent Audience Extension Package

Reach Relevant Audiences. Build Stronger Connections. Support Business Growth.

Marketing premium products and services requires more than reaching a large number of people. It requires identifying an audience that makes sense for your offering and reaching them with a message that earns their attention.

The Informa Luxury & Affluence Audience Extension Package helps companies explore opportunities to connect with professionals and decision-makers in luxury and premium markets through targeted digital advertising.

As one of the world's leading international publishing, conference, and exhibition organizations, Informa has established relationships with specialized business communities. These relationships provide a valuable foundation for developing audiences based on industry relevance and professional interests.

Reach Your Audience Across Multiple Digital Channels

Potential customers don't spend all their time in one place. They visit websites, engage with professional networks, read industry content, and watch videos.

Through Informa Audience Extension, companies can reach relevant audiences beyond Informa's own publications and events using a combination of advertising channels, including:

• Display and Native Advertising: Build recognition and introduce your offering across digital environments.

• LinkedIn Sponsored Content: Reach professionals and business decision-makers with relevant messages.

• Facebook Advertising: Extend visibility through eligible social advertising placements.

• In-Stream Video: Explain your offering and communicate what makes it valuable.

• Connected TV Advertising: Increase brand exposure through streaming video environments.

Available channels, audience targeting, and campaign formats depend on the selected package and campaign requirements.

Marketing Opportunities for Luxury and Premium Brands

This audience may be relevant to companies marketing luxury travel and hospitality, premium real estate, high-end furnishings and design, wealth management services, specialty products, exclusive experiences, and other offerings serving premium markets.

The objective is not simply to generate advertising impressions. It is to help companies identify a relevant audience, communicate the value of their offering, and create opportunities for potential customers to learn more.

Support the Way Customers Actually Make Decisions

Purchasing a high-value product or service often involves research, comparison, and time.

A potential customer may see your advertising today but not be ready to inquire until weeks or months later. Reaching relevant audiences across appropriate digital channels can help build familiarity, reinforce your message, and keep your company visible during that decision-making process.

Audience Extension can also complement existing email marketing, direct mail, and other outreach efforts, helping companies develop a more coordinated approach.

A Thoughtful Approach to Your Marketing Investment

At World Innovators, we believe effective marketing begins with understanding who you want to reach and what you want your campaign to accomplish.

We work with companies to review their objectives, explore relevant Informa audience opportunities, and consider which channels make sense for their message and budget.

Not every audience or advertising channel is right for every company. Our goal is to help you make informed decisions and put your marketing investment toward opportunities that support meaningful business relationships and long-term growth.

Let's Explore Whether This Audience Fits Your Next Campaign

If you're planning to introduce a new product, reach a specialized market, or build recognition for a premium service, we'd welcome the opportunity to discuss whether the Informa Luxury & Affluence Audience Extension Package is appropriate for your objectives.

Contact Donna Peterson at dpeterson@worldinnovators.com to discuss your audience, campaign goals, and available options.