Yahoo! News
Yahoo! News is a news website that originated as an internet-based news aggregator by Yahoo!. The site was created by Yahoo! software engineer Brad Clawsie in August 1996. Articles originally came from news services such as the Associated Press, Reuters, Fox News, Al Jazeera, ABC News, USA Today, CNN and BBC News.
In 2000, Yahoo! News launched pages tracking the content on the site that was most viewed and most shared by email. The "most emailed" page in particular was noted as an innovation in online news aggregation. Yahoo! News allows users to comment on articles. Between late 2006 and early 2010, comments were disabled in part due to moderation challenges. By 2011, Yahoo had expanded its focus to include original content, as part of its plans to become a major media organization. Veteran journalists (including Walter Shapiro and Virginia Heffernan) were hired, while the website had a correspondent in the White House press corps for the first time in February 2012. An Amazon-owned marketing data collection company (Amazon Alexa) claimed Yahoo! News one of the world's top news sites, at this point. Plans were made to add a Twitter feed. In November, 2013, Yahoo hired former Today Show and CBS Evening News anchor Katie Couric as Global Anchor of Yahoo! News. She left in 2017.
Categories: Advertising, Arts & Entertainment, Business, Careers, Celebrity Fan/Gossip, Hobbies & Interests, International News, Job Fairs, Job Search, Local News, Movies, Music, National News, News, Sports, Television, Video & Computer Games
Bionic ID: 308393
Advertising Options
Below are Yahoo! News advertising placement options to consider in your media planning and media buying.
-
E-Newsletter Advertising
- E-Newsletter
-
Mobile Display Advertising
- 320x50 Mobile
- Mobile Native Ad
-
Other Advertising
- Event
- News
-
Social Advertising
- Facebook Post
- Instagram Post
- TikTok Post
- Twitter Post
-
Television Advertising
- TV Spot
-
Video Advertising
- 300x50 - Overlay Click to Site (In-Player) - 300x50
- 380x120 - Interactive Overlay (In-Player) - 380x120
- Bumper - In-Player Pre/Mid/Post Roll
- Clickable - In-Player Pre/Mid/Post Roll
- Video
- YouTube Post
-
Online Display Advertising
- 120x30 - Button - 120x30
- 120x60 - Button - 120x60
- 160x600 - Wide Skyscraper - 160x600
- 300x250 - Medium Rectangle - 300x250
- 300x600 - Half Page - 300x600
- 728x90 - Leaderboard - 728x90
- 970x250 - Billboard - 970x250
- Fantasy Sports 300x250 - Medium Rectangle
- Fantasy Sports 970x250 - Billboard
- Fantasy Sports970x250 - Billboard
- Job Post
- Mobile 300x250 only runs on tablet
- NFL Livestream
Learn More
To learn more about the Yahoo! News program, submit a request for information. Your request will be sent immediately to the Yahoo Inc. ad sales team.
Place an Order
To place an order, contact Yahoo! News or order electronically through Bionic Media Buying Software using ID 308393.