WKOW TV Madison, WI
Reaches 269,585 People per Month
WKOW (channel 27) is a television station in Madison, Wisconsin, United States, affiliated with ABC and owned by Allen Media Group. The station's studios are located on Tokay Boulevard on Madison's west side, and its transmitter is located on South Pleasant View Road in the city's Junction Ridge neighborhood.
WKOW-TV (the suffix was dropped from the call sign in 2009) was launched on June 30, 1953, as Madison's first television station. The station was originally aligned with CBS and owned by the Monona Broadcasting Company, led by a group of local area businessmen along with WKOW radio (AM 1070, now WTSO). The WKOW call sign was an acknowledgment to Wisconsin's dairy industry, and featured a smiling bovine (or cow) alongside the emphasized "K-O-W" of the call sign. WKOW-AM-TV shared studios on Tokay Boulevard on Madison's west side beginning in 1953.
WKOW-TV remained with CBS until 1956, when CBS moved to the new WISC-TV. WKOW-TV subsequently joined ABC (who had been with WMTV on a secondary basis), while WKOW radio remained with CBS Radio. From January to August 1958, WKOW was part of the short-lived, Wisconsin-oriented Badger Television Network, alongside Milwaukee's WISN-TV and Green Bay's WFRV-TV. In 1960, Monona Broadcasting sold the station to Midcontinent Broadcasting. Midcontinent Broadcasting sold both WKOW and WAOW in Wausau to Horizon Communications in September 1970.
Categories: Arts & Entertainment, Auto Racing, Automotive, Business, Careers, Desktop Video, Education, Family & Parenting, Financial News, Food & Drink, Health & Fitness, Home & Garden, International News, Law, Gov't & Politics, Local News, National News, News, Personal Finance, Pets, Real Estate, Science, Society, Sports, Technology & Computing, Television, Travel, Weather
Bionic ID: 317982 | Vendor Code: WKOW
Advertising Options
Below are WKOW TV Madison, WI advertising placement options to consider in your media planning and media buying.
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E-Newsletter Advertising
- E-Newsletters
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Other Advertising
- Event
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Social Advertising
- Facebook Post
- Instagram Post
- Twitter Post
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Television Advertising
- TV Spot
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Video Advertising
- Video
- YouTube Post
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Online Display Advertising
- 160x600 - Wide Skyscraper - 160x600
- 300x250 - Medium Rectangle - 300x250
- 728x90 - Leaderboard - 728x90
- Job Post
Learn More
To learn more about the WKOW TV Madison, WI program, submit a request for information. Your request will be sent immediately to the Allen Media Broadcasting ad sales team.
Place an Order
To place an order, contact WKOW TV Madison, WI or order electronically through Bionic Media Buying Software using ID 317982.