USA Today High School Sports

USATodayHSS.com is “At the Heart of It.” Across the country in towns big and small, the excitement, drama and passion of high school sports play out every week and season. Teen athletes, their parents, coaches and fans depend on USATodayHSS.com as a trusted, authoritative part of their high school activities. USATodayHSS.com is the online publishing arm of Schedule Star LLC ("Schedule Star"). Schedule Star was started in 1964 in Midland Park, N.J., by Adolph "Sonny" Santorine. Sonny was a former professional baseball player with the Brooklyn Dodgers minor league organization. After Sonny left baseball he started a career in teaching and coaching at Midland Park High School. By 1964 he was coaching football, basketball and baseball and was the school's Athletic Director. Today, USATodayHSS.com is the nation's #1 internet site devoted to high school sports.

The company has over 7,000 schools subscribing to the Schedule Star athletic management system that feeds HighSchoolSports.net. Despite the company's size, we look at the site one school at a time. That is why every page on our site flies the banner - My School, My Teams, Our World. Our overall goal is to raise the profile of each school's athletic program. The content for each school includes the most up to date and accurate schedules for all sports at all levels. The reason it is so accurate and up to date is because the data is supplied by the Athletic Director on a daily basis.

In addition, visitors to USATodayHSS.com can get driving directions, news stories, sports specific athletic and fitness training, information on post high school choices and purchase custom spirit wear and photographs. Visitors to HighSchoolSports.net also have the unique ability to review pictures, videos and scores for their favorite teams.
Advertising Opportunities:
Targeting by gender, level, and sport (e.g., girls varsity soccer)
Video ads (up to :30) with 300x250 companion
High-impact site skins
Dynamic, targeted ads tying in school colors and mascot name
Opportunities for hyper-relevant ads in email and SMS alerts