Tapad Network

Tapad Inc. is the undisputed leader in cross-platform ad technology. The company’s groundbreaking technologies address the new and ever-evolving reality of media consumption on smartphones, tablets and home computers. Through Tapad, advertisers are now able to get a unified view of consumers across all screens. Tapad has built the most robust, real-time cross-platform audience buying technology available.

Tapad puts the right ad on the right screen at the right time. Tapad leverages a combination of extensive RTB enabled supply and data relationships to target the right users, in the right context on the right device to maximize campaign impact on behalf of our clients.

Tapad has access to hundreds of mobile and display data points that can be aggregated to create unique, proprietary audience segments. By leveraging our device graph, Tapad can easily use data segmentation from one platform to buy more accurately on another.

Tapad layers its powerful decision engine on top of the billions of impressions that we access on a monthly basis. Our bidding algorithms draw both on predictive learning and historic performance to calculate in real time the likelihood of an impression to meet our client’s targeting parameters and achieve their ROI goals.